Xolo is the latest smartphone sub-brand by Lava International which is an Indian company. Black is the new brand that will be an online only brand by Xolo. Sales of the new brand Black will be exclusive to the e-commerce sites, like Micromax's recently launched new the Yu brand, and other Chinese Brands like Huawei and ZTE too have launched sub-brands which are online called Honor and Nubia respectively.
Xolo is focusing on urban customers base like larger cities, where the most people prefer purchase via online retailers like Flipcart, Snapdeal etc.
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